Backroom, or front of house?
A comment on a group I created popped into my head this morning, how starting a business is hard for us ‘backroom’ people. Now I have no problem meeting people, I can network with the best of them, have been in customer facing positions for years, but this isn’t really the same thing when you are starting your business. Visibility takes on a new meaning nowadays, it’s about being seen online, being ‘outthere’, having a social media presence isn’t just about what you write, but people want to see you, they want to know what you look like.
Personality is what people need to see, they aren’t so much buying your expertise, but the experience which you can give them, and they are looking for someone they can relate to, someone they feel inspired by.
Are you my muse?
Years ago people were looking for a guru, looking for someone who was going to tell them how to live their life, they wanted a structure, to be told what to do, a god-like figure to save them. Now people are more focused on finding someone who they can be inspired by, not just the persons business but them as a person.
It’s not just about what they do, people are wanting to buy a lifestyle
People want to join a tribe, they want to be part of something, not just following a person, feeling like they are part of a team, changing together, evolving together.
Perfection isn’t what people want.
People are no longer looking for the person who is impeccable, people are looking for someone that is pure in intention but are happy to see their flaws, to see they are still a work in process, they may lead the tribe but they are by no means above them, looking down.
I am a sociable person, happy to talk to anyone, always the centre of a party, I am also very private about my personal life. so my main issue with being visible isn’t that I have to talk , I have way too much Leo in my chart to not like being on centre stage, the main issue I have is that you have no control online, once it’s out there it can be distorted, and at worse made viral.
Viral content is the holy grail for many, many ‘personalities’ want this to make their name because they need it, and it’s not always backed up with any substance.
Nowadays even small deeds , good or bad can be recorded and posted, even if you are not posting it yourself, a good Samaritan takes a picture or a film and puts it out there. This can have its own legs, it can become a monster, I am not just talking about the negative side, positive deeds also don’t go unpunished, and lives can be put under a microscope by a well-meaning person who posts it.
I don’t like that microscope, maybe it’s in part an issue with control which might be the reason for the zombie dream (see that post here). Many people would love a moment of fame, me I prefer not to, I don’t mind being a big fish in a little pond, a party, an event, but out of the worldwide web….that’s another story, a scary story. It puts me off some small good deeds, lest someone has a smart phone and I find myself on the 5 o’clock news on a slow news day.
The issue is, to make the changes I want in the world, I have to come out, I have to be seen, I have to share the knowledge.
So here lies the dilemma.
To be a game changer, to effect real change in the sphere I am passionate about (relationships & Mediumship), I need to bite the bullet, to suck it up.
So I am going to have to put myself out there, driven by the desire to share my knowledge, to help others, leaving a positive footprint in the world. So again, another mindset change….
So this is my new challenge, and yes I will bring you along.